When consumers need to find a product or research a brand, where do they go? Most people head online to conduct their research to determine which brands to trust. Unfortunately, only 50% of small businesses have a website.
Meanwhile, 70 to 80% of consumers research a business online before making a purchase.
If your company doesn’t have a website, you could miss potential sales. Before you choose a web design company to work with, however, it’s important to complete your research. The wrong WordPress web design services could have a negative impact on your business.
By finding the right WordPress Web Design Package, you can set yourself up for success!
Here are the 10 features to look for when researching WordPress web design packages and design services. By keeping these elements in mind, you can build a strong, effective website. Otherwise, you could risk wasting money.
Keep reading to discover the 10 features you need in a top-notch WordPress Web Design Package.
1. A One-on-One Meeting
Before hiring a WordPress design services agency, make sure they schedule a one-on-one meeting with your team. During this meeting, you’ll discuss your goals with an experienced designer and marketer. Based on your goals, they’ll help you develop a customized website with your marketing goals in mind.
A company that prioritizes this initial, one-on-one meeting cares about your needs. It also indicates that you’ll get what you want (and expect) once your website is done.
It’s also important to make sure your site has the right marketing best practices built-in. This can include search engine optimization, lead capture opportunities, and more. Prioritizing these components will ensure your site works to help your business grow.
2. A Premium Theme and Plugins
As you explore different WordPress web design packages, make sure they offer premium themes and plugins.
Your theme will dictate the overall layout of your website. Changing your theme can impact design components such as your home page layout and sliders. While there are many WordPress themes to choose from, you also want to make sure the design agency is capable of making customized changes.
Otherwise, you might end up with a website that looks like a competitor’s.
In order to fully customize your site, a web design agency will also want to implement premium plugins. These plugins can offer capabilities such as calendar functionality, security, sliders, and more.
Premium themes and plugins are essential to ensure your website’s speed and security. A slow-loading website can frustrate users and cause you to lose customers.
Finding a WordPress web design package that includes premium themes and plugins will ensure your website features the best tools available.
You can learn more about lead capture plugins here.
3. Mobile Optimization
By 2021, mobile e-commerce will account for 54% of all online sales. A well-designed mobile website will help you build your business. Without a mobile-optimized site, however, you could risk losing customers.
Mobile-optimization means visitors can use your website on desktop and mobile devices. When your site is mobile-optimized, visitors won’t have to zoom or pinch to use your site.
Search for a WordPress design services agency that prioritizes user experience (UX), too. Good UX means your website is easy to use regardless of the device. Neglecting UX, however, could frustrate website visitors.
As a result, they might choose to leave your site without clicking around.
When people don’t linger on your site or leave without clicking, it can impact your dwell time, clickthrough rate, and bounce rate. These metrics can all negatively impact your site performance, including your ranking on search engines.
When creating a mobile-optimized website, it’s important to consider:
- Organization
- Navigation
- Website speed
- Readability
For example, shorter sentences and paragraphs are easy to read. When your site is easy to read, visitors are more likely to reach your call-to-action (CTA). You also want to make sure your site loads quickly.
53% of mobile visitors will leave a page that takes longer than three seconds to load. Bad mobile optimization annoys about 48% of users, which can cause them to leave. You can use Google’s PageSpeed Insights to determine your website’s current speed.
A mobile-optimized website with UX design will make it easier for visitors to explore, click around, and fill out forms.
4. Professional Copywriting
When exploring WordPress web design services or lawyers or any other business, make sure the company offers professional copywriting.
Professional copywriting uses persuasive language to motivate website visitors into becoming paying customers. In addition to helping you increase conversions, professional copywriting can also help you draw an interested audience.
When creating content, it’s important to:
- Inform
- Engage
- Delight
- Persuade
Professional copywriting can help you build brand awareness and attract more people to your business. As you inform them about your industry, you can help them better understand the importance of trusting your brand. After informing your audience, you can engage them and persuade them to take action.
Strong, persuasive copywriting can help you build your business and maintain a loyal audience.
Discover how to write and publish blog posts on WordPress today.
5. Search Engine Optimization
When choosing a WordPress web design package, make sure search engine optimization (SEO) is included. SEO ensures your website will appear on search engines like Google. The higher your search engine ranking, the more traffic you can attract to your website.
When someone searches for your product or service, your website will appear on the first page of their search.
A higher ranking will also help your brand appear credible among competitors. That ranking can help you attract customers before your competitors can.
Without SEO, however, you’re making it more difficult for people to find you.
Google’s search algorithm changes every year. An experienced SEO company will know how to keep up with the latest SEO trends, including:
- Featured snippets
- Video SEO
- Voice SEO
- Machine learning
- Artificial intelligence
An SEO expert will help implement various SEO strategies throughout your website. For example, they’ll need to complete thorough keyword and consumer research. Thorough research will ensure you target your ideal target customer.
An SEO strategy also depends on content creation. A WordPress agency can help you create content based on your keyword research. Then, you can attract website visitors who are likely to become paying customers.
Internal and external linking are also important components of SEO.
Internal linking will help visitors travel throughout your website. External linking will help build your brand credibility, which will boost your search ranking.
A WordPress web design company can make sure your beautifully designed pages appear higher on search engines.
6. Monthly Website Stats
How will you know your website is performing without data? When researching different WordPress packages, make sure the agency provides monthly website stats among their services.
Regular stats and robust reporting will keep you informed about your website’s performance. For example, you can determine which blog posts are attracting the most readers. You can also determine which pages lead to the most on-page conversions.
It’s important to review your data regularly. Then, you can evaluate what isn’t working to make informed changes. Otherwise, it’s all guesswork.
A company that provides monthly website stats can help you optimize your site throughout the year. By constantly improving your website, you can continuously discover ways to market your business.
7. Premium Web Hosting
When choosing a WordPress design services agency, make sure they intend on hosting your site. Hosting will determine who fast and secure your website is. You can also ask about what security features they offer, and whether or not they align with privacy legislations like GDPR.
Does the company plan on hosting your site on a dedicated server in-house, or on a virtual hosting platform?
Virtual hosting makes it easier for your website to handle large increases in website traffic. With dedicated hosting, on the other hand, you’ll have to consider purchasing, renting, and maintaining hardware.
Make sure to ask if they intend on backing up your website, too. How long will they retain the backups? If something happens to your website, like a hack or crash, you’ll have the backup in place.
8. WordPress Training
Ask if the WordPress design company intends on providing WordPress training. Proper training can help you discover how to make content changes or write new blog articles on your own. Instead of needing to call for help, you can maintain independence when using these features.
Training will allow you to make quick, necessary content changes.
If you have a short-term sale or don’t want to waste to post on your blog, training will allow you to do it on your own.
9. Reliable, Ongoing Support
You can’t make every update to your site on your own. For example, you’ll likely need WordPress, theme, and plugin updates throughout the year. Without these updates, your website might stop performing properly.
Search for a web design company that offers reliable, ongoing support.
With their help, you can add new pages or make complicated changes when necessary. The web design company can also fix any issues if your website breaks. Choosing a company that provides ongoing support will give you the peace of mind that a fix is only a call away.
10. Fixed Pricing and Package Tiers
Lastly, it’s important to look for a company that provides fixed pricing and package tiers.
A fixed price will let you know how much you’ll need to pay before your project begins.
Meanwhile, multiple package tiers will allow you to upgrade and downgrade your package as needed. As a result, you can build a website based on your individual needs at a reasonable price.
With fixed pricing and package tiers, you can make sure you’re only paying for what you need from the design company.
Everything You Need to Succeed: What to Look for in a WordPress Web Design Package
By finding the right WordPress web design package, you can make sure your website is designed with your company’s success in mind. An effective website can market your business, attract more visitors, and boost your sales! Get started by discovering an experienced design agency.
Ready to discover your new website? Explore our WordPress website design packages and prices today!
