WordPress is a fantastic platform for businesses and content moguls alike. The startup costs are low, it’s easy to customize, and it comes with access to thousands of plugins that can make your site do anything you want it to.
Well…almost anything. Even the most advanced plugins can’t increase your website traffic on their own. But don’t fret—if you want to boost the number of visitors to your page but aren’t sure how to start, you’re in the right place.
Read on for a short and sweet WordPress training guide that can help you up the traffic to your site in no time.
1. Post Consistent High-Quality Content
The value of original, regularly-scheduled, quality content is something that marketers have been preaching for years now.
But even though the concept of content marketing has been around for a while, it’s still an effective way to increase your web traffic and boost SEO. Posting consistent blog content to your site can establish authority, increase brand awareness, and even generate sales leads.
To make an even larger impact, consider getting involved in guest posting. This can work in a couple of ways. For one, accepting guest posts from other thought leaders in your industry can help you put out more quality content, even if you don’t have the time to write it yourself.
But remember that you can also start submitting guest posts to other reputable sites in your industry. This is especially helpful if the site allows you to link back to your own page within the content and in an author’s bio. Over time, guest posting can significantly increase your digital footprint and make it much easier for potential clients to find your site.
2. Optimize Your Webpage
There are a couple of ways to optimize your page to attract visitors. First things first: make sure it’s built for both desktop and mobile users. Your website design should allow for fast loading speeds and comfortable viewing, no matter what device people use to visit.
Also, make sure the language you use throughout your site is optimized for search engine rankings. A combination of keywords, alt tags, headers, and strategically-placed links can help you move up to the first page of Google results.
If you’re learning WordPress for the first time, a plugin like Yoast can help you improve your SEO. You can also employ the help of a managed website service provider to take care of optimization, support, and backups.
3. Build an Email List
Email marketing is one of the best ways to generate leads and increase web traffic. But in order for it to work, you first need a list of subscribers.
Consider building your list by offering a lead magnet, something like a free e-book, white paper, or how-to guide in exchange for an email address. You can also add a newsletter signup box or popup to your site so interested visitors can subscribe to more of your content.
As with blogging, consistency is key. Once you have a list of emails, make sure to send out regular newsletters and updates so your subscribers always keep you in mind.
Follow These WordPress Training Tips to Boost Your Website Traffic
If you’ve been struggling to help people find your website, following these WordPress training tips can give you the boost you need.
But if you can’t quite do it on your own, WP SiteKit can help. We’ll use our online marketing expertise to increase your web traffic and turn visitors into clients. Check out our WordPress website design packages to see what we can do for you.