Have you been struggling to get more leads from your WordPress site?
Fear not; you’re not alone. According to CSO Insights, 68% of businesses report struggling with lead generation.
Why are 2/3 of businesses struggling with this? Engagement and consistency.
According to a study done by Marketo, approximately 96% of website visitors aren’t ready to purchase. This means that you need to continue to engage your website visitors beyond their initial visit.
Receiving traffic is not enough to generate customers. You need to engage people at every single stage of the sales funnel.
There are many strategies to create engagement and consistency for your WordPress website visitors. Keep reading to learn more.
Search Engine Optimization
To engage your audience, you must first receive traffic. To gain this organic traffic to your site, SEO must be an integral part of your plan.
Even though WordPress is very SEO-friendly, you still need to constantly optimize your website to get the best results. Using the best SEO practices is one of the keys to generating more leads for your brand.
To make it simpler, we can divide SEO activities into two major categories:
- on-page optimization
- off-page optimization
On-page optimization can be divided down further into two sections. One is content.
With content, you need to avoid duplicate content, overstuffing keywords, and autogenerated content.
What you can do instead is:
- Search the keyword(s) you want your page to rank for
- Identify which pages are ranking highly for those keywords
- Determine what qualities those pages possess
- Create content that’s better than that
The second half of on-page optimization is the technical aspect which includes the following:
- meta tags, titles, and descriptions
- URL structures
- keyword placement
- website speed
- XML sitemap
- website responsiveness
These are some of the most important on-page SEO aspects to keep in mind, as they will help you achieve higher rankings.
Off-page optimization is all about link building, social media marketing and social bookmarking. In other words, it includes the SEO activities done beyond your website.
Keep reading, as this will be discussed later in the content marketing section.
We’ve discussed how important SEO is with landing traffic, but once you gain this traffic, you must be able to keep it. You want to have a low bounce rate and high conversion rate, and website design is critical to these metrics.
There are several things you can do to improve your website.
- Including a contact number, photos, and testimonials will all increase trust and establish credibility
- Put post forms on every page. Having easy access to the actual lead generation form is paramount to increasing the number of viable leads through your website.
- Invest in good website design. A clean well-designed and user-friendly site is important in establishing credibility and improving your bounce rate. Make sure to utilize white space.
A professional site with lead generation as its focus will help you gain new customers and improve your conversion rate. Hiring a professional web designer is an investment and well worth it.
Plugins are important to your site for many reasons. They make your site run smoothly, boost SEO, and even assist with lead generation.
Yoast is one of the most popular plugins with over 5 million downloads. It creates a solid SEO foundation by providing technical functions such as adding meta value and creating site maps.
WPMUDEV, a supplier of WordPress plugins, themes & support services, created a list of 5 smart plugins for lead generation that provides the best contact form, popup, and landing page plugins.
There are many free plugins, but customization is worth the investment. A good website developer will install the necessary plugins when customizing or enhancing your site, as having quality plugins will boost your ratings and generate more leads.
Earlier, we mentioned content marketing in reference to offsite customization.
What is content marketing?
It’s a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
That sounds nice, so why is this important?
Content marketing generates over three times as many leads as outbound marketing and costs 62% less. That’s a huge impact and cost-savings for your company.
High-quality content is essential to your lead generation campaign. When you offer engaging and helpful content on your website, you will attract more visitors.
So what type of quality content do you create?
Blog posts, videos, emails/newsletters, and social media posts are the most common types. Regardless of the content type, your focus should be on addressing pain points and answering questions. Do some research to understand their concerns better.
A few places where your audience may talk about their problems are:
- Facebook groups
- LinkedIn groups
- niche-specific forums
Earlier, we discovered that 96% of first-time visitors are not ready to purchase, so how do we keep those visitors engaged? Email marketing is a great tactic to achieve engagement.
Studies prove that more than 75% of users visiting your website from search engines will never see it again, thus it is critical to capture email addresses. One of the best ways to do this is by creating lead magnets.
Lead Magnets are special offers used as an incentive for performing an action. They are also called freebies. You provide something of value to your potential customer in exchange for their email address. It could be an e-book, email course, or resources as a shopping list, how-to guides, and etc.
Let’s say that you offer tax preparation services, your lead magnet may be a tax preparation checklist or a cheat sheet on how to maximize your return. This will allow you to capture email addresses and begin engaging through email marketing.
These strategies can be applied to your blog posts as well. Use pop-up forms to inform your audience of your offerings.
Once you have your high-quality content in place, remember to promote it through social media and email.
Get More Leads
Now that you understand how to get more leads, what’s your first step?
Search engine optimization, website design, and quality content are the keys to generating more leads, but we understand that they are time-consuming deliverables.
Paying for the services of a quality web design company can save you valuable time and enhance your online presence.
To get the custom WordPress website that your company deserves, contact us regarding our web design services. Our designers are here to craft a site built just for you.