You want to increase traffic to your website, but you’re not sure where to start. Maybe you’ve heard that SEO is dead and social media is the only way to get noticed online. Or maybe you’ve even tried those things and found that they aren’t working for you. So what are some of the best ways to get free traffic to your website? Let’s find out!
The Truth About Traffic
Traffic, leads, sales, and conversions are not the same.
Traffic is people visiting your site.
Leads are people who have opted-in to your email list or requested more information from you (whether via email or on your website).
Conversions are those people who purchase from you after becoming a lead.
Engagement is how often visitors come back to your site and how long they stay there.
Influence is when someone shares one of your posts with their own audience, which increases visibility for both of you and builds trust in your brand among new potential customers.
Authority is having lots of followers/subscribers/likes/views on social media platforms like Facebook or Twitter; it also includes links coming into your site from these accounts (and others), increasing search engine rankings by way of “link juice.”
What Is The Best Way To Get Free Traffic To Your Website?
With that being said, the first step to achieving more traffic is to stop measuring traffic. Let that sink in. This is typically a pretty radical shift in thinking for most people, so we’re going to break down the best way to get free traffic to your website into smaller chunks.
Measure Results, Not Visitors
As you are probably aware, there are many different ways to measure your website’s performance: bounce rate, time on site, conversion rate, and so on. These metrics can be useful when trying to find out which pages need improvement or where your customers are coming from—but they don’t tell the whole story about how well your website is doing or how much traffic it’s getting.
Instead of focusing on these metrics alone (or any other metric), try this exercise: imagine that one day all of those numbers magically doubled overnight—what would happen? Did you suddenly have twice as many leads? Would your sales increase? Did you get high website traffic? Did it help with SEO rankings? Or was there no real impact at all because no one knew about it?
Do Your Research
- Understand Your Audience
You need to know who your target audience is. Before you can promote and advertise your website, you need to understand the people who are most likely to be interested in what you have to offer; this will allow you to reach them better with your marketing efforts. If you don’t know the demographic of your target market, how will you know how best to appeal to them?
- Know Your Competition
To get more traffic from Google, the best way to get free traffic to your website is called “rank higher” (or “rank number one”). It’s possible that someone else has already used this strategy successfully on their site(s), so it might not work for yours if theirs did! However, there may also be ways for doing this that haven’t yet been tried by others or aren’t well known yet – which gives an advantage over those who are aware of only these previously tried methods (and even those who try again later).
Use Keywords
One of the most important things you can do to get more organic monthly traffic is to use keywords. Keywords are the words people type into a search engine, like Google, when they’re looking for something. If you’re selling shoes online and someone types “blue sneakers” into Google’s search bar, your website will appear in the results if that keyword appears anywhere on your site. It’s also helpful to have a few different variations of the same word on each page so that people can find what they’re looking for no matter how they phrase their question in their head (i.e., “blue converse” or “navy blue chucks”).
In addition to helping visitors find your site with Google searches and social media posts, keywords help provide context for anyone who reads through your pages—and writing with keywords in mind will help them understand what kind of information will be relevant as they read through each page!
Create Top-Notch Content
- Use your target audience’s language
The more you understand the people who will be reading your content, the better you can speak to them in their own language. Think about what words they use and how they say things. Keep it simple and to the point when writing by avoiding jargon or industry slang that might alienate readers.
- Make sure your content is relevant to your audience
This is probably the best way to get free traffic to your website. There’s nothing more frustrating than reading an article on a topic you have no interest in whatsoever: It means you’ll never come back for more!
Collaborate On Content With Other Brands
To get more traffic, you need to make sure people are aware of your site. The best way to get free traffic to your website is by collaborating with other brands that share your target audience.
To find the right brand for collaboration, start by looking at blogs and websites in your industry. Check out their content and see if it would be a good fit for yours to get high website traffic. If the two sites have similar audiences, there’s a better chance they’ll want to collaborate with you on content creation or distribution (i.e., getting their readership involved).
When choosing which company to partner up with, look for one that offers something different from what your own brand already offers its customers/followers/readers; i.e., if both companies sell clothes online but offer different styles/sizes of items then there might be something worthwhile in working together on creating content related specifically about these types of products available through each respective business’ website(s).
Host a Webinar Or Workshop
A webinar is a seminar conducted online. You can use it to teach your audience about a topic related to your business or industry, or you can use it as a way to sell products and services. If you’re hosting a webinar on an ongoing basis, that’s an excellent way to build up an email list of people who want to hear what you have to say—and they’ll likely be interested in receiving special offers from time to time.
Hosting a webinar has several benefits:
- It allows you to reach more people without traveling far from home
- You can charge for tickets (which helps offset some of the costs)
- There are fewer logistics involved because everything takes place online
Takeaway
Just remember that it’s important to focus on the results of your marketing efforts, not just the traffic itself. Think about what you want people to do on your website, and then craft a strategy that will help them achieve those goals. There are many ways to drive increased traffic to your website; these free tips can get you started! Or…
If you need extra help, we can take care of all this for you with our website growth program. Contact us today to get started!
