When designing a website, the major issues you should consider are standards compliance, feature functionality, content, usability, and appearance. A killer website must be able to serve its purpose and do it better than other websites. It should have information worth reading, be easy to use, seamless to navigate, and visually stunning.
The following six tips will come in handy to get all of these qualities.
1. Optimize for search engines
Optimizing your website for search engines is the best way to ensure it appears at the top of search engine result pages (SERPs) whenever someone searches for the keywords you’ve optimized for.
For example, if you are in the hospitality industry in Texas, you can optimize your website for a key phrase like “best hotels in Texas.” Then, when someone searches for this key phrase, your website will appear at the top.
Search Engine Optimization (SEO) is a skill that you must learn. However, if you aren’t good at it, you can hire an SEO expert to optimize your website.
2. Include payment options
You can also integrate e-commerce/payment options for your customers so that they can make payments right from the website. Make sure the website has as many payment options as possible. You can include PayPal, credit cards, bank-to-bank transfers, etc.
You can use the ZenBusiness website builder to make things a little easier. This tool is excellent for those who want to build their websites on their own.
The website builder is included with the company’s Premium LLC plan, meaning you’ll enjoy some of their services like annual reports, and filing. With the ZenBusiness website builder, you can secure a domain and build your site securely.
3. Integrate your website with Google Analytics
Google Analytics (GA) is a free tool offered by Google to help website owners track important metrics about their websites’ performance. Once your website is built, you can integrate Google Analytics and track your metrics right away. I can help you monitor how your digital marketing campaign performs so you can make informed decisions.
Google Analytics can help you in many ways, including:
- Tracking your eCommerce performance
- It will help you find your target audience
- Track conversion rate
- It will help you improve content marketing and SEO
- Use its marketing analytics to improve your online advertising
- It helps with online-to-offline tracking
- It helps in understanding the behavior of your site visitors
- It helps with tracking your online traffic.
4. Create customer-focused content
The content you post on your website should be of the highest quality. Content posted on a website serves many purposes. For example, it gives your potential customers general information about you and your business. It also showcases your expertise in your industry. Therefore, make sure your content is informative, educational, and well researched.
Consider posting customer-focused content offering professional tips, product information, operating manuals, specifications, etc. In addition, you can include tutorials, which you can post as PDFs for easy download. Doing these things will entice your readers to return to your site and even refer others.
Also, remember to provide a search function and include a call to action (CTA), which prompts readers to take actions like “download,” “buy,” “subscribe,” “comment,” etc.
5. Keep the forms simple
There are many forms you can include on your website. The most important of these forms is the one at the check-out. Another important one is the “Contact Us” form, among others. Unfortunately, many customers will shy away from filling out forms that require their personal information.
Therefore, you need to keep all your forms simple and easy to fill out. Also, make sure your website and the forms are accessible to those with disabilities, like those with poor eyesight.
6. Optimize your site’s speed
Research has found that most website visitors will abandon a website if it doesn’t load in less than three seconds.
Remember, there are thousands, if not millions, of websites in your industry, so a potential customer would not see the need to waste time on your website. Also, make sure your website is responsive so customers can view it on PCs, laptops, tablets, and smartphones.
Your website is what gives an impression of your business to the public. Most visitors will form a low opinion of your business if your website is poorly designed. You need to follow the above tips to ensure you create a killer website. Alternatively, for a killer WordPress website, consult WP Sitekit for assistance.