Are you planning to put up a small business? Do you want to create a website that is easy to use for your target market?
Having a business website that is user-friendly is imperative nowadays. You need to make things easier for your clients. You also need to ensure that your website is search-engine friendly.
About 85% of today’s consumers depend on the internet when searching for local businesses. Surprisingly, 40% of small businesses do not have a website.
Thus, you should start on the right track. You need to find the best website builder for your business with good SEO or search engine optimization.
Choosing the Best Website Builder for a Business: The Lowdown
There are numerous website builders out there. Each one having their own strengths and weaknesses. So how do you choose the best from the rest?
The answer heavily depends on your business’ needs and requirements. But to give you a clear picture of things, check out our quick guide below:
This is arguably the most popular website building platform today. In fact, around 30% of all websites use WordPress.
If we dive deeper into the subject, you will find that WordPress involves two versions. First, is WordPress.org, which is self-hosted. The other one is WordPress.com, which is perfect for hobby bloggers.
Since WordPress.org is the more popular between the two, let’s zoom in on that version.
What’s good about WordPress is it is free. Compared to other website builders, WordPress gives you extensive control.
You can create any website depending on the niche of your business. Through WordPress, you can build a website for eCommerce, social network, or for memberships, among others.
You can also use over 50,000 different plugins. This will allow you to customize your website’s features and functionality.
The WordPress software is free. However, you need a domain name, which you will have to pay for.
Another leading hosting service provider is GoDaddy. It is a favorite because of its simplicity. It also comes with a hosting feature.
You can create professional-looking websites without much hassle. It comes with pre-loaded blocks that you can use to create personalized layouts. All you need to do is to drag and drop them anywhere you wish.
If you want your website to be rich in photos, GoDaddy’s integrated photo library will help you a lot. You also have the power to create your own photo galleries.
One of the best things about GoDaddy is that it works perfectly on mobile phones. As more and more people rely on their mobile devices, you need to have a website that is mobile-friendly.
The downside is GoDaddy doesn’t come for free. It is also not the best choice if you want to achieve a content-rich website.
Wix is a website builder that is cloud-based. Since Wix is fully-hosted, you don’t need to pay for its hosting. You will also enjoy hundreds of templates to create your website’s design.
There are also numerous apps that you can use to improve your site’s functionality. Several options are available for free, giving you ample opportunity to try them out before you decide to invest for more.
For starters, you can opt for Wix’s free plan. It comes with limited storage and bandwidth. But you will have to shell out some cash if you wish to increase the two.
Wix also has multiple click-and-drag options, making it a great option for beginners. It’s a viable option until you can hire a professional web designer.
Generally, Wix is still one of the best all-around website builders out there.
If you are looking for ease-of-use, Weebly can give you exactly that. It is a fully-hosted platform. It also comes with a website editor that is very easy to navigate and play around with.
You have dozens of website designs to choose from. You can edit all of them to your preference using the live website editor.
If you are putting up an online store, Weebly is a good choice for eCommerce. It also features slider, galleries, and contact forms. Best of all, you can install them with much ease.
The downside is that you can only use their features. If you want to add certain functionality to your website, you will have to live with what they are offering.
If website design is what you are after, consider using Squarespace. It offers templates that are strikingly beautiful. The quality of these images is top notch.
If your business is heavy on products, Squarespace can help bring out the best product images. Your visitors can easily zoom in and out of the images.
There is also a quick view feature. This allows visitors to quickly check product information and add them instantly to their online shopping cart.
Best of all, you can integrate your website with your different social media platforms.
6. Gator by HostGator
Gator is the latest website from leading website builder, HostGator. Much like some of the options we discussed earlier, it is fully-hosted. This means you don’t need to sweat about backups, updates, and software concerns.
Gator offers over 200 different design templates. These templates are perfect if you want to achieve a professional-looking website.
You can customize each of the templates. Through its point-and-click interface, you can easily edit items on your pages.
There is also a drag-and-drop feature. This makes it easier to move images, photos, videos, maps, and contact forms.
You also have access to a huge photo library. Basically, Gator is an all-in-one website builder.
There is no doubt that eCommerce is the main strength of BigCommerce. It features all the key tools you need to run an online store.
It allows visitors to conduct product searches and product reviews. You can also perform conversion rate optimization.
Apart from being fully-hosted, it offers native integration with WordPress. This means you can harness WordPress’ flexibility while using BigCommerce unique eCommerce tools.
You can also connect your website with different payment gateways. These gateways include the likes of Apply Pay, Amazon Pay, PayPal, and Stripe, just to name a few.
You also do not have to pay any fees for using any of these payment gateways.
Let Us Handle Everything for You
Finding the best website builder for business purposes requires more than the list that you have above. It also entails careful preparation, time, and funding.
But we want you to focus on growing your business. We offer topnotch assistance in building your business website.
We take care of all the key aspects including web design. We can also help out in creating a comprehensive marketing strategy.
Get in touch with us today, and let us discuss how we can take your business to the next level.